Category Archives: Uncategorized

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It’s the season to be jolly…

Bing Crosby once said that unless we make Christmas an occasion to share our blessings, all the snow in Alaska won’t make it ‘white’. Like it or not Christmas is definitely a family time and most of us will find ourselves gathering around a dinner table with many of our relatives at some point during […]

Why Buying Insurance is nothing like buying a new car or another pair of shoes?

As you all know the human mind is complex and as a result the reasons we do things in a certain way can vary. Here are a few facts about buying decisions: Buying decisions are based on buying behaviour. Consumer behaviour and business behaviour can differ because their buying processes are different. Consumers will often buy on […]